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About Adobe Target MCP

Adobe Target MCP manages activities, offers, audiences, mboxes, properties, reports, previews, response tokens, revisions, AT.js settings, templates, and Recommendations entities.

What you can use it for

  • Create and manage experimentation and personalization assets and inspect reports.
Connection and setup
Hosting
Vendor-hosted remote MCP
Transport
Streamable HTTP
Endpoint
Local process; no hosted endpoint documented
Authentication
Recommendations tools and visibility may depend on the customer’s Target edition/entitlements; the 62 names are the documented reference roster, not a guarantee every tenant exposes every tool.

Requirements

  • Active Adobe Target license and an Adobe organization with access.
  • User assigned required Target roles/permissions.
  • Premium entitlement is required for Adobe Target Recommendation tools.
  • MCP client supporting remote Streamable HTTP and Adobe OAuth.

Setup steps

  1. Add https://targetmcp.adobe.io/mcp as a remote Streamable HTTP MCP server.
  2. Complete Adobe IMS OAuth in the browser and choose the organization/account with Target access.
  3. Inspect available tools; Adobe documents 62 tools across 11 categories, with access varying by roles and entitlements.
  4. Start with read-only reporting; confirm before running state-changing experimentation actions.
Tools 62

The official reference names 62 tools; Recommendations entries may be Premium-only.

  • list_target_activities

    Adobe Target MCP Tools Reference documented operation: list_target_activities.

    01
  • get_activity

    Adobe Target MCP Tools Reference documented operation: get_activity.

    02
  • create_ab_activity

    Adobe Target MCP Tools Reference documented operation: create_ab_activity.

    03
  • create_xt_activity

    Adobe Target MCP Tools Reference documented operation: create_xt_activity.

    04
  • update_activity

    Adobe Target MCP Tools Reference documented operation: update_activity.

    05
  • update_activity_schedule

    Adobe Target MCP Tools Reference documented operation: update_activity_schedule.

    06
  • update_activity_state

    Adobe Target MCP Tools Reference documented operation: update_activity_state.

    07
  • update_activity_name

    Adobe Target MCP Tools Reference documented operation: update_activity_name.

    08
  • update_activity_priority

    Adobe Target MCP Tools Reference documented operation: update_activity_priority.

    09
  • add_activity_variant

    Adobe Target MCP Tools Reference documented operation: add_activity_variant.

    10
  • update_traffic_split

    Adobe Target MCP Tools Reference documented operation: update_traffic_split.

    11
  • update_variant_offer

    Adobe Target MCP Tools Reference documented operation: update_variant_offer.

    12
  • remove_activity_variant

    Adobe Target MCP Tools Reference documented operation: remove_activity_variant.

    13
  • list_target_offers

    Adobe Target MCP Tools Reference documented operation: list_target_offers.

    14
  • get_target_offer

    Adobe Target MCP Tools Reference documented operation: get_target_offer.

    15
  • create_target_offer

    Adobe Target MCP Tools Reference documented operation: create_target_offer.

    16
  • create_target_json_offer

    Adobe Target MCP Tools Reference documented operation: create_target_json_offer.

    17
  • update_target_offer

    Adobe Target MCP Tools Reference documented operation: update_target_offer.

    18
  • list_target_audiences

    Adobe Target MCP Tools Reference documented operation: list_target_audiences.

    19
  • get_target_audience

    Adobe Target MCP Tools Reference documented operation: get_target_audience.

    20
  • create_target_audience

    Adobe Target MCP Tools Reference documented operation: create_target_audience.

    21
  • update_target_audience

    Adobe Target MCP Tools Reference documented operation: update_target_audience.

    22
  • list_target_mboxes

    Adobe Target MCP Tools Reference documented operation: list_target_mboxes.

    23
  • get_target_mbox

    Adobe Target MCP Tools Reference documented operation: get_target_mbox.

    24
  • list_target_mbox_profile_attributes

    Adobe Target MCP Tools Reference documented operation: list_target_mbox_profile_attributes.

    25
  • list_target_properties

    Adobe Target MCP Tools Reference documented operation: list_target_properties.

    26
  • get_activity_performance_report

    Adobe Target MCP Tools Reference documented operation: get_activity_performance_report.

    27
  • get_activity_orders_report

    Adobe Target MCP Tools Reference documented operation: get_activity_orders_report.

    28
  • get_activity_report_by_name

    Adobe Target MCP Tools Reference documented operation: get_activity_report_by_name.

    29
  • get_a4t_report

    Adobe Target MCP Tools Reference documented operation: get_a4t_report.

    30
  • preview_activity

    Adobe Target MCP Tools Reference documented operation: preview_activity.

    31
  • list_target_response_tokens

    Adobe Target MCP Tools Reference documented operation: list_target_response_tokens.

    32
  • create_target_response_token

    Adobe Target MCP Tools Reference documented operation: create_target_response_token.

    33
  • get_target_revisions

    Adobe Target MCP Tools Reference documented operation: get_target_revisions.

    34
  • get_target_entity_revisions

    Adobe Target MCP Tools Reference documented operation: get_target_entity_revisions.

    35
  • get_atjs_settings

    Adobe Target MCP Tools Reference documented operation: get_atjs_settings.

    36
  • get_atjs_versions

    Adobe Target MCP Tools Reference documented operation: get_atjs_versions.

    37
  • list_target_templates

    Adobe Target MCP Tools Reference documented operation: list_target_templates.

    38
  • list_target_criteria

    Adobe Target MCP Tools Reference documented operation: list_target_criteria.

    39
  • get_target_criteria

    Adobe Target MCP Tools Reference documented operation: get_target_criteria.

    40
  • list_target_criteria_by_type

    Adobe Target MCP Tools Reference documented operation: list_target_criteria_by_type.

    41
  • get_target_criteria_by_type

    Adobe Target MCP Tools Reference documented operation: get_target_criteria_by_type.

    42
  • create_target_criteria

    Adobe Target MCP Tools Reference documented operation: create_target_criteria.

    43
  • update_target_criteria

    Adobe Target MCP Tools Reference documented operation: update_target_criteria.

    44
  • list_target_collections

    Adobe Target MCP Tools Reference documented operation: list_target_collections.

    45
  • get_target_collection

    Adobe Target MCP Tools Reference documented operation: get_target_collection.

    46
  • create_target_collection

    Adobe Target MCP Tools Reference documented operation: create_target_collection.

    47
  • update_target_collection

    Adobe Target MCP Tools Reference documented operation: update_target_collection.

    48
  • list_target_designs

    Adobe Target MCP Tools Reference documented operation: list_target_designs.

    49
  • get_target_design

    Adobe Target MCP Tools Reference documented operation: get_target_design.

    50
  • create_target_design

    Adobe Target MCP Tools Reference documented operation: create_target_design.

    51
  • update_target_design

    Adobe Target MCP Tools Reference documented operation: update_target_design.

    52
  • list_target_promotions

    Adobe Target MCP Tools Reference documented operation: list_target_promotions.

    53
  • get_target_promotion

    Adobe Target MCP Tools Reference documented operation: get_target_promotion.

    54
  • create_target_promotion

    Adobe Target MCP Tools Reference documented operation: create_target_promotion.

    55
  • update_target_promotion

    Adobe Target MCP Tools Reference documented operation: update_target_promotion.

    56
  • list_target_exclusions

    Adobe Target MCP Tools Reference documented operation: list_target_exclusions.

    57
  • get_target_exclusion

    Adobe Target MCP Tools Reference documented operation: get_target_exclusion.

    58
  • create_target_exclusion

    Adobe Target MCP Tools Reference documented operation: create_target_exclusion.

    59
  • update_target_exclusion

    Adobe Target MCP Tools Reference documented operation: update_target_exclusion.

    60
  • get_target_entity

    Adobe Target MCP Tools Reference documented operation: get_target_entity.

    61
  • search_target_catalog

    Adobe Target MCP Tools Reference documented operation: search_target_catalog.

    62
Limitations and notes
  • Public Beta; tool visibility depends on Target role. Recommendations tools require a Recommendations-enabled Target Premium tenant. Some activity types are read-only; update operations are limited by activity type.
Original sources

Documentation checked 2026-10-28T00:00:00Z. Connection has not been runtime tested.

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