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About Semrush MCP

Semrush's hosted MCP gives compatible AI clients access to Semrush SEO, website traffic, market, and project data for keyword research and competitive analysis.

What you can use it for

  • Keyword and domain research
  • Competitive SEO and traffic analysis
  • Access Semrush market and project data from AI clients
Connection and setup
Hosting
Remote hosted
Transport
Streamable HTTP
Endpoint
https://mcp.semrush.com/v2/mcp
Authentication
OAuth is the default and starts a Semrush sign-in flow. Clients that cannot use OAuth can send an API key with Authorization: Apikey <key>.

Requirements

  • Semrush account with eligible MCP entitlement; Semrush One, SEO Classic, or API-user access is described, while individual features may have separate requirements
  • MCP client supporting the relevant remote HTTP/OAuth or API-key flow

Setup steps

  1. Add https://mcp.semrush.com/v2/mcp as a Streamable HTTP MCP server.
  2. Complete OAuth in the browser when prompted.
  3. For clients without OAuth, pass the Semrush API key using Authorization: Apikey <key> and keep it in a protected secret setting.
  4. Check plan/API entitlement and verify with a low-impact read-only keyword or domain query.
Tools 14+

Stored identifiers describe representative report types, not the entire registered catalog. Data and actions depend on plan/API access and authenticated account.

  • domain_overview
    01
  • organic_research
    02
  • keyword_research
    03
  • competitors_research
    04
  • backlinks_research
    05
  • audience_research
    06
  • traffic_overview
    07
  • paid_search_research
    08
  • shopping_research
    09
  • position_tracking
    10
  • site_audit
    11
  • projects
    12
  • get_report_schema
    13
  • execute_report
    14

This server’s available tools can vary by account, permissions, or configuration. The list shown is not its full runtime catalog.

Limitations and notes
  • Feature access depends on plan and API entitlement; some API/report families may require separate access or quotas.
  • Tool availability and complete exact tool inventory are not established in the retrieved first-party setup and product sources.
Source discrepancies
  • Semrush documents multiple access routes and plans (direct app OAuth, API-key access, Semrush One/SEO Classic, API users); verify eligibility in the user account rather than assuming every plan has identical access.
Original sources
  • official tool reference

    Available data and reports vary by subscription, API access and account. Stored rows are representative report namespaces, not a guaranteed full current tool list.

  • official documentation

    Available data and reports vary by subscription, API access and account. Stored rows are representative report namespaces, not a guaranteed full current tool list.

Documentation checked 2026-10-28T13:15:00.000Z. Connection has not been runtime tested.

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